“Chocolate is okay, but it’s a little boring”
Crafted from the urban cheese makers’ delicious Napier Cheese, this egg is sure to get the cheese lovers of North London and beyond very, very excited. We spoke to Annem about the venture and how it came about.
“Chocolate is okay, but it’s a little boring and frankly I’m sick of seeing it dominating key retail periods. Cheese is what excites me so I’m thrilled my plans for the Cheester Egg have finally hatched. There’s a whole army of cheese lovers out there, and I hope I’m doing them proud.” says Annem.
Last Christmas Annem handmade the world’s first Cheese Advent Calendar, which went down a storm. She tweeted under the hashtag #cheesenotchoc and cheese lovers went crazy. Sign ups to buy the cheese advent calendar reached 11,000 and it received so much media attention it was even featured on hit ABC News channel’s show Good Morning America.
Inspired by this success and the obvious desire for more cheese inspired gifts she made steps to create a cheese-based Easter egg. In fact, Annem he had fortuitously trademarked the word ‘Cheester’ back in 2015, so this idea was already well under way, if not yet an actuality.
Annem approached local cheese makers Keith and Phil at Wildes Cheese, saying she wanted to create something “exciting, random and a bit tongue in cheek” for the Easter season. She’d already been on their cheese making courses and knew they were the right people for this special job.
After much experimenting in their micro dairy in Tottenham, trying different recipes in egg shape moulds, (initial experiments coming out looking more like potatoes and stones than anything else) they came up with the perfect egg, using their famous Napier Cheese, which was the winning cheese in the 2015 Urban Food Awards.
“There’s a whole army of cheese lovers out there, and I hope I’m doing them proud”
The egg itself is 260 grams of beautiful handmade and moulded cheese. Annem is hopeful that these will be loved by cheese fans, and by those people fed up with chocolate and the all-pervading sweet options at Easter. The Cheester Egg is already big news, with Cosmpolitan, the Metro and Evening Standard all running news stories, and it’s only a short run so get in quick to try this local delicacy.
Words: Dannie Price
Images: André Ainsworth